In 2009 developers Exmax withdrew plans for a Tesco store as part of a development to include sheltered housing and a medical centre. In 2010 Tesco submitted new plans but city planners called for a complete review of traffic and transport in and around Moseley.
On 4th November 2010 the application went before the council's planning committee with a recommendation that the development be approved. A report to the committee acknowledged that there are "overwhelming objections to the application on grounds of retail impact, traffic generation and inadequate parking." More than 140 letters of objection have been sent to the council and over 2,000 people signed a petition against the plans. However, Councillors at the meeting decided to hold a public consultation meeting first.
More than 200 residents attended the public meeting and successfully stalled a planning committee decision until after the New Year. Following the meeting, the city’s planning committee ordered transport officials to carry out further investigations into the likely impact on traffic.
Residents in Moseley opposed the plans because of the impact on surrounding independent businesses and increased traffic congestion. In March 2010 more than 100 protesters unanimously rejected a Exmax's latest proposals to turn the derelict Meteor Ford site on the corner of St Mary’s Row and Oxford Road in Moseley into a mixed use complex. The new proposals are scaled-down new plans, consisting of a Tesco supermarket, with 14 apartments, three-storey medical practice and 103 car parking spaces.