In May 2010 it submitted plans for a 31,000sq ft supermarket on the vacant land next to the Higher Trenant council offices to the Council. The key changes include retaining the former North Cornwall District Council HQ building, reducing the store size by 4,000 sq ft and removing the proposed customer café. I Love Wadebridge campaign group was set up and handed in a 3,000-signature petition to try to prevent Cornwall Council selling Higher Trenant to Sainsbury's.
Meanwhile, Morrison's wanted to build a store on the local football ground in Wadebridge. To gain permission, it has offered to provide a replacement ground at nearby Bodieve. But the possibility that dormice, a European Protected Species, are inhabiting the site has led planning officers to recommend that the council refuse permission. The local planning officer said the football club development should be refused as "there is a reasonable likelihood of dormice being present." Morrisons commissioned a local ecologist to carry out a dormouse survey.